When we launched almost five years ago, we were one of the first theme shops to embrace a sustainable business model by charging a yearly renewal fee for ongoing updates and support. At that time, we decided to offer a very aggressive renewal discount of 50% which has remained in place until today. Theme and plugin development has become more involved over the years and, as such, we feel that a renewal discount this deep is no longer sustainable.
"...highly cost effective."
— Alexander Sawyer
What They Say
Tag: renewal
Renewing your theme and plugin licenses used to be a bit of a hassle. You’d get a notice to renew then have to log into your account and re-enter your credit card number before your license expires. We’ve made things a whole lot easier with automatic renewals.
The pricing adjustments we announced last month are now in effect. This will help us continue to improve our offerings and provide a high level of support to each customer while we grow. A brief summary of the adjustments follows.
It has been more than a year since churchthemes.com launched. We have had the privilege of helping many churches build a new website, for which we are very grateful. We have learned a lot.
Theme pricing has remained the same since launching. Our themes are not at the bottom of the pricing barrel nor are they the most expensive, but they are on the lower end ($30 to $100 being the general range for professional WordPress themes). It has been clear for several months that a price increase is necessary in order to continue meeting the needs of our customers while running a sustainable business.
License management has been made easier in all of our themes and in your account area. Here’s what’s new as well as what to expect when the one year of theme updates and support you purchased nears renewal.